Edvard Raft signature

1:1 Coaching

Communicate with greater clarity, confidence and impact.

Ahead of the situation where it really counts — or as part of your long-term development.

Individual coaching in strategic rhetoric and authentic communication helps you develop the way you reach people. You can prepare an important presentation, a decisive conversation or a meeting where a lot is at stake. Or work over time with your expression, your presence and your ability to communicate with confidence and impact.

See the two paths
Edvard gesturing during a workshop

Two paths to development

01 · Focused

Ahead of the moment that matters

For you who want to be well prepared when it really counts.

Are you about to give an important presentation, lead a decisive meeting or step into a conversation where you need to land your message with both clarity and confidence?

In this format we work with that specific situation. We begin by exploring the purpose, the audience and what you want your communication to achieve. Together we develop structure, a clear through-line, argumentation and storytelling, so your message becomes clear, relevant and engaging.

Between our sessions you keep working on your material. In the second session we rehearse your delivery and identify what can help you create greater impact.

Format

  • 01Two individual online coaching sessions (1 h).
  • 02Personal digital speaker profile.
  • 03Strategic work on purpose, audience, structure, through-line and storytelling.
  • 04Your own work between sessions, supported by what we have developed together.
  • 05Practical training and feedback for the situation ahead.

The goal

That you know what you want to say, why it matters and how best to reach the people in front of you.

02 · Deepening

Individual development program

Develop the way you communicate — in depth and over time.

For you who want more than to succeed in a single situation. Do you want to understand your communication more deeply, and the patterns that have shaped it? Do you want to develop your personal expression and strengthen your presence with others and on stage? Do you want to sharpen your strategic rhetoric and create greater impact when you present? Then this program is for you.

We begin by defining the purpose of the coaching and identifying the situations, behaviours and challenges that matter most for you to work with. From there we alternate reflection and practical training with individual feedback.

We work with real situations from your professional life. You train in front of the camera, explore how voice, body language, pace and pauses shape your message, and develop your ability to create connection and engagement. Between sessions you try new tools in practice and reflect on what happens.

Format

  • 01Five individual online coaching sessions (1 h).
  • 02Five practical coaching sessions in Stockholm (2 hours each).
  • 03Personal digital speaker profile.
  • 04Filmed delivery with feedback.
  • 05Practical exercises and reflection between sessions.
  • 06Ongoing adjustment of focus to your needs and your development.

Sessions are held in Stockholm by default, but location and format (in person/online) are adapted to your situation and geography.

The goal

That you develop a more conscious and personal way of communicating — with greater clarity, presence and impact, even when the situation places high demands on you.

“Edvard gave me a structure for my presentations and tools to handle the emotions — I was terrified — that appeared when I was about to deliver a presentation. This not only made me a better presenter; it gave me a confidence that helps me in life in general.”
Mats OlssonIT Consultant
“I am sincerely glad and grateful to have had the chance to work with Edvard Raft on rhetoric and content production. Edvard has a remarkable ability to find the genuine qualities in a speaker, and through that he challenges his students to make their delivery personal, with real feeling.”
Karin WinbergModerator

How I work

A method that starts with you — and works in your everyday life.

  1. 01

    Understand

    We start with your context, your goals and the situations you want to develop. The speaker profile gives us further perspective on your communicative expression, your strengths and your areas for growth.

  2. 02

    Develop

    We work strategically with what you want to achieve, how you build your message and how you adapt your communication to the people you meet. We also explore how voice, body language, presence and personal patterns affect the way you come across.

  3. 03

    Practise

    You try, film, analyse and try again. With concrete, individual feedback you discover what works, what holds you back and what you can develop.

  4. 04

    Anchor

    You test new ways of communicating in your everyday life and reflect on what you discover. We use your experiences to deepen the work and make the development relevant to you.

Who it is for

For you who lead, present and influence.

Whether you are a leader, consultant, specialist, project manager, in sales or a researcher, you sometimes need to make complex questions understandable, create engagement or lead others through conversation and change.

This coaching helps you develop your ability to communicate with strategic clarity and genuine presence — in the situations where the way you reach people makes the difference.

  • Leader
  • Consultant
  • Specialist
  • Project manager
  • Sales
  • Researcher

What we work with, among other things

01

Strategic rhetoric

  • 01Rhetorical preparation: purpose, goals and audience.
  • 02Structure and clarity: presentations that are easy to follow and understand.
  • 03Argumentation: combining facts, logic and trust.
  • 04Storytelling: making complex ideas understandable through relevant stories.

02

Authentic communication

  • 01Self-insight and patterns: understanding how you react in demanding speaking situations.
  • 02Breath and regulation: practical breathing techniques that help you handle nerves and find greater calm.
  • 03Voice and body language: developing an expression that supports your message.
  • 04Presence and confidence: standing steady and communicating without getting stuck in excessive self-control or performance.

The goal is not to learn to play a better speaker. It is to develop an expression that helps you reach people — with greater clarity, confidence and authenticity.

Next step

What do you want to develop in your communication?

Perhaps you are facing a specific situation where you want to feel better prepared. Perhaps you are ready to invest in your development as a communicator over time.

We begin with a short conversation where we explore your situation, what you want to achieve and which format suits you best.

Take the first step towards greater clarity, confidence and impact.

edvard@edvardraft.se Back to overview

3-minute self-assessment

Are you The Anchor, The Architect, The Performer, The Conversationalist, or The Lighthouse?

Twenty quick questions across five core dimensions: calm, preparation, presence, connection, and authenticity. Uncover your primary speaker archetype, your natural strengths, and practical tips tailored to where you have the most room to grow.

Take the assessment (free)