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Corporate Program

20 weeks that change how you lead, influence and get through.

A development program for teams who want to unite strategic clarity with authentic communication — and create greater impact in meetings, presentations and relationships.

Edvard leading a workshop

Development in your everyday

Development that shows in real situations

Getting through is about more than presentation technique and rhetoric. It is about understanding what you want to achieve, adapting your communication to the people you meet and conveying your messages with strategic clarity and genuine presence.

Throughout the program you work with your own communication in concrete professional situations — from strategy presentations and change leadership to internal dialogues and customer meetings. You challenge habitual patterns, sharpen your rhetorical edge and train in creating connection, trust and impact.

Between sessions you put the tools into practice, follow up on your experiences and develop your shared way of working.

The goal is for you to communicate with strategic clarity and shared confidence — and get through without compromising who you are.

100%

Would recommend the program

Every respondent from the four most recently completed programs gave a score of 8–10 when asked how likely they would be to recommend the program to colleagues or friends.

“I am very pleased with the design and delivery of the course. The participants gained valuable insights and tools that have strengthened their competence in communication tactics and strategy. The combination of workshops and individual conversations contributed strongly to a positive learning experience.”
Helena LiljegrenTransformation Lead
“The program gave me useful tools to find myself as a speaker, so that I can be clear and authentic in my messages and bring people with me in my vision.”
Sofie LinnérSite Manager

Who the program is for

The program is for those of you who work with people, knowledge and ideas and want to unite strategic clarity with genuine presence and greater impact.

Leadership teams & managers

For you who want to communicate a shared direction, build trust and engage the organisation. You want to convey strategies and complex decisions with clarity, while building a more present leadership.

B2B sales & consultants

For teams that lead qualified customer conversations. You want to move from the traditional sales pitch to conversations that build trust, confidence and long-term business value.

Project & change leaders

For you who drive transformations and need to gather the organisation around new ways of working without losing momentum, buy-in or clarity.

The journey

20 weeks where development continues between sessions

Course blocks, webinars and individual coaching alternate throughout the program, so the team has time to try the tools, reflect and anchor new habits in everyday work.

Month 1Month 2Month 3Month 4Month 5

Webinar 1

Block 1

2 days

Individual coaching

Webinar 2

Block 2

2 days

Individual coaching

Webinar 3

Block 3

2 days

Individual coaching

Webinar 4

Webinars

Focused online sessions between the training days that keep the development alive and address current situations.

Course blocks

Three two-day blocks on site where the team works together on its own material.

Coaching

Individual online sessions focused on each participant's own situations and goals.

In practice

6

Full on-site days

Deep, practical training days where the team works together on its own material.

4

Tailored webinars

Focused sessions between the training days that keep the development alive and address current situations.

1:1

Continuous online coaching

Individual support for each participant throughout the program.

∞

Sparring when needed

Direct contact with Edvard between sessions when an important situation comes up.

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Tailored program design

Format and content developed from your reality and your goals.

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Digital speaker profile

A personal digital speaker profile before the program starts.

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Course materials

Course materials in both printed and digital form.

Digital speaker profiling and filmed exercises run through the whole program, so development becomes visible and measurable.

The three course blocks

A development journey in three steps

Each course block builds on the previous one. You begin by understanding your patterns and developing the rhetorical foundation. You then deepen your expression and finish by strengthening your rhetorical leadership — your ability to lead through communication, create engagement and get through even in demanding situations.

All three blocks contain a high degree of practical training with your own material.

  1. Block 01

    Foundations, insight & storytelling

    Two days · Strategy and self-insight

    What do you want to achieve when you communicate? What do your audiences need to understand, feel or do? And what happens in the team when you face a demanding speaking situation?

    We explore the foundations of rhetoric and work with purpose, audience, structure and core messages.

    You see your patterns under pressure and are introduced to storytelling as a way to make your ideas, strategies and visions understandable, alive and memorable.

    What you develop

    The ability to prepare and structure your messages with greater clarity and strategic direction.

  2. Block 02

    Authentic expression & deeper feedback

    Two days · Voice, breath and presence

    How do you sound and come across when you communicate? What happens to your voice, breath and body language when you are stressed or trying to perform under pressure?

    We work with voice, breath, body language and storytelling. Through practical exercises, filmed presentations and personal feedback, you explore how to develop an expression that is both conscious and natural.

    We also work with breathing techniques and breathwork as practical tools to regulate the activation of the nervous system, handle nerves and return to greater calm and presence with others.

    What you develop

    The ability to communicate with greater calm and presence without losing spontaneity or the sense of being yourselves.

  3. Block 03

    Rhetorical leadership, presence & impact

    Two days · Creating direction and engagement

    Leadership is exercised through communication — when you clarify a direction, lead a conversation or bring people together around a shared idea or vision.

    We explore how you use rhetoric to build trust, involve others and move groups forward.

    You deepen your understanding of group dynamics and how to adapt your communication to the group's needs, maturity and situation. Through practical training we work on reading the room, handling objections and creating involvement without losing direction.

    What you develop

    The ability to lead through communication, understand the group's dynamics and adapt your expression to create clarity, engagement and impact.

The craft

The craft we develop together.

Strategic rhetoric · The Head

Rhetorical preparation
Purpose, goals and audience — the starting points that shape your message.
Content & argumentation
Build arguments that unite logic, trust and emotion.
Storytelling
Find and shape your own stories.
Structure
Rhetorical structures and methods adapted to different contexts.
Figures of speech
Words and expressions that strengthen the impact of the message.
Your why
Formulate your what, how and why for greater clarity and impact.

Authentic communication · The Heart

Authenticity
Reflection and practice that deepen your understanding of yourselves and your communication.
Nervousness
Insights and techniques for handling nerves.
Breath
Breathwork that helps you shift your mental and emotional state.
Non-verbal communication
Your natural expression through voice, body language and gestures.
Presentation
Practical exercises drawn from your own working life.
Individual feedback
40 analysis points for visual expression, voice and language.
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In their words

“My overall impression after two days is that this was probably the best-designed course I have taken. Getting tips and ideas on how to act, based on our own experiences, was very valuable. A bonus was that everyone shared of themselves and relaxed more and more, which made it easier to take the leap and try new paths. It has been a long time since my brain was as tired as after these two days. Thank you!”
ResearcherDefence research agency
“Every participant could start from their own level, which rose markedly during the course. The design, content, pedagogy and delivery of the course were an exemplary demonstration of rhetoric and presentation technique!”
ResearcherDefence research agency

4.8 of 5

Perceived professional value

In the evaluations, participants report that the program contributed concrete insights and tools that directly strengthened their shared work, internal collaboration and business dialogues.

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